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Mapping Wild Cards

Inspired by: FP7 » Society manipulated with advances in interpretation of visual perception

version: 6 / updated: 2011-04-27
id: #1727 / version id: #1023
mode: VIEW

Originally submitted by: Anthony Walker
List of all contributors by versions (mouse over)
Last changed by: Rafael Popper
WI-WE status:

Source of inspiration

European Commission Framework Programme for RTD (FP7)

Theme/activity of inspiration

CAPACITIES: Science and society

Sub-theme/area of inspiration

Strengthening potential, broadening horizons

Optional reference/s to FP7 project/s

Use the following format: Project Acronym (Project Reference No.). Use commas if more than one project is associated to this Wild Card, for example: ALFA-BIRD (213266), SAFAR (213374), LAPCAT-II (211485)


(max. 9 words)

Society manipulated with advances in interpretation of visual perception


(approx. 150 words)
Please describe the Wild Card (approx. 150 words)
Visual perception is proven to be different in males and females. This impacts on the design of future systems to facilitate medical decision-making, crime re-enactments and other scenarios as people react differently to visual presentation. People are manipulated into taking courses of action they would not otherwise take (such as adhering to medical advice) diminishing human autonomy.


Visual perception, decision making, visual presentation, human autonomy, systems, gender


(max. 250 characters)

Visual perception is proven to be different in males and females. This impacts on the design of future systems. People are manipulated into taking courses of action (e.g. adhering to medical advice or other services), thus diminishing human autonomy.


Closest timeframe for at least 50% likelihood
Please use one of the following options:

Features of life if the wild card manifests

Feature 1: business models and industrial environment
Used in advertising to push products – subliminal and intelligent advertising.
Feature 2: education and research environment
Applications for benefit
Feature 3: consumers, markets and lifestyles
Affected by manipulation and exploited until women could become at the beckon call of men. Transgender may be the only gender that sees things clearly and unbiased.
Feature 4: technology and infrastructure
Design of new products.
Feature 5: politics and global affairs
Social uprising Hybrid immunity becomes master race (only ones capable of free speech). First iteration of exploitation could lead to no free will, brainwashing and genocide. Suggestive advertising used in politics to ‘make’ you vote for policy that otherwise would be rejected.
Feature 6: health and quality of life
Hopefully used to benefit in healthcare industry. Increased importance of gender issues in science. Subordination of women.
Feature 7: security and defence
Potential for behaviour modification.

Type of event

Human planned (e.g. terrorist attack or funded scientific breakthrough)

Type of emergence

please select (if any) describe related trend or situation
A new development/situation
(e.g. a Romani state is established in central Europe; A message from an alien civilisation existing on a distant planet is received and understood, etc.

Historical parallels

Subliminal marketing, extreme version of product-placement

Type of systems affected

Human-built Systems - E.g. organisations, processes, technologies, etc.




please specify:
please select
Level 2: important for a particular world region Developed world

Early indicators

(including weak signals)

VR games and applications

Latent phase

Obstacles for early indentification

information/communicational filters (media/editorial interests, language, reasoning)

Manifestation phase

Type of manifestation

In a probably enclosed way (e.g. geographically, sectorally)

Aftermath phase

Important implications
Emergence of a new system (e.g. new technologies, new paradigms)


Recognition of effect may be obscured by benefits or misinformation from thos that are using the technology. More likely to affect the wealthy

Key drivers or triggers

Provide up to 2 possible drivers or triggers of HIGH importance. Click on HELP to see examples:
please describe
Driver / Trigger 1
please describe
Driver / Trigger 2
Social Perceived benefit and uptake
Technological/Scientific Advancements in technology
Economic Companies making money from the technology
Political Could be used for gain

Potential impacts (risks & opportunities)

Timeframe options
Risks Opportunities
(within 1 year after the Wild Card manifests)
Medical advances
short term
(1 to 5 years after the Wild Card manifests)
Manipulation by governments and commercial companies Public information provision for citizen's benefit

Potential stakeholders' actions

it occurs
it occurs
Business actors (incl. SMEs) Take advantage of technology
Academic/Research sector Develop technolgy. Assess impacts
Media Keep population informed Report abuses

Relevance for Grand Challenges

where? please justify:
particularly relevant Europe world
Ageing and other demographic tensions Altered perceptions relive tension or exagerate
Diseases, health and well-being Public information for best behaviour
Ethics and abuse of S&T Could have applications
Governance and trust in democracy Undermine trust
Social exclusion & poverty Reduced access for poor

Relevance for thematic research areas

please justify:
particularly relevant
Health Benefit
ICT - Information & communication technologies Fundamental - interphase
Social Sciences and Humanities Relevant

Relevance for future R&D and STI policies

Note: RTD = research and technology development; STI = science, technology and innovation
Legislation control. Ethical reviews and social education. Medical research on technology.