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Mapping Wild Cards

Inspired by: foresight/futures » Real life spam breaks out and seriously disrupts the quality of life

version: 1 / created: 2009-09-04
id: #63 / version id: #63
mode: VIEW

Originally submitted by: Tuomo Kuosa
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Last changed by: Tuomo Kuosa
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Source of inspiration

Foresight/Futures work (e.g. EFP, Millennium Project, WFS, WFSF, UK Sigma Scan)

The source of the Wild Card is

Interview of Henry Kwok, Global Partner, Haines Centre for Strategic Management, Singapore; and Director / Vice-President, National University of Singapore, Business School Alumni Association.


(max. 9 words)

Real life spam breaks out and seriously disrupts the quality of life


(approx. 150 words)
Please describe the Wild Card (approx. 150 words)
Somthing radical happens in masscommunication. Companies are suddenly able to provide commercials and information to people 24/7, whether people want it or not. Companies give real time retailed advertisement to individuals who walk in the streets or drive their car. People are disrupted even at home and there is no place to hide the commerical overflow.


spam, quality of life, 24/7, privacy, information overflow, advertisement, masscommunication

Type of event

Human planned (e.g. terrorist attack or funded scientific breakthrough)

Type of emergence

please select (if any) describe related trend or situation
A new development/situation
(e.g. a Romani state is established in central Europe; A message from an alien civilisation existing on a distant planet is received and understood, etc.

Historical parallels

TV commercials, street advertisement and spam in internet are historical parallels

Type of systems affected

Human-built Systems - E.g. organisations, processes, technologies, etc.




please specify:
please select
Level 4: important for the whole world