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Mapping Wild Cards

Inspired by: FP7 » 3D media trustworthily copying reality

version: 4 / updated: 2010-09-13
id: #984 / version id: #229
mode: VIEW

Originally submitted by: Martin Fatun
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Last changed by: Martin Fatun
WI-WE status:

Source of inspiration

European Commission Framework Programme for RTD (FP7)

Theme/activity of inspiration

Theme 3 - ICT - Information & communication technologies

Sub-theme/area of inspiration

Pervasive and trusted network and service infrastructure

Optional reference/s to FP7 project/s

Use the following format: Project Acronym (Project Reference No.). Use commas if more than one project is associated to this Wild Card, for example: ALFA-BIRD (213266), SAFAR (213374), LAPCAT-II (211485)
MOBILE3DTV (216503)


(max. 9 words)

3D media trustworthily copying reality


(approx. 150 words)
Please describe the Wild Card (approx. 150 words)
Advanced 3D technology is used for image data recording and presentation, which can perfectly imitate reality, Practically whatever from personal appointmente to new clothing trial can be done in 3D virtual space instead of real pub or shop. Such a new technology has a potential to change usual patterns of everyday life, including work, shoppinng and/or entertainment.


ICT, 3D, reality, copy, virtual space, life patterns


(max. 250 characters)

Practically whatever from personal appointment to new clothing trial can be done in 3D virtual space instead of real pub or shop.


Closest timeframe for at least 50% likelihood
Please use one of the following options:

Features of life if the wild card manifests

Feature 1: business models and industrial environment
Areas with impact (Design, TV/Games, Heritage, Military etc.) Travel and Tourism reduces -> Discount Travel Agencies Decrease of plastic surgery
Feature 2: education and research environment
Online cultural translators Exclusion of digitally illiterate
Feature 3: consumers, markets and lifestyles
Avatar generating terminals Augmenting reality Enhanced presence online
Feature 4: technology and infrastructure
Higher bandwidth required on the Internet Virtual eyes (and 5 senses) Direct links to mental processes
Feature 5: politics and global affairs
Think globally - act locally
Feature 6: health and quality of life
Enhanced communication among humans Risk of loss of social interaction
Feature 7: security and defence
Religious fundamentalists – turmoil threat

Type of event

Human planned (e.g. terrorist attack or funded scientific breakthrough)

Type of emergence

please select (if any) describe related trend or situation
An extreme extension of a trend/development/situation
(e.g. Increased global warming leads to a total ban on fossil fuels)

Type of systems affected

Human-built Systems - E.g. organisations, processes, technologies, etc.




please specify:
please select
Level 4: important for the whole world

Early indicators

(including weak signals)

New 3D technology inventios

Latent phase

Obstacles for early indentification

economic filters (business/market interests)
social filters (class, status, education level)

Manifestation phase

Type of manifestation

In a probably pervasive way (contagious or transmittable)

Aftermath phase

Important implications
Emergence of a new system (e.g. new technologies, new paradigms)
Transformation of a system (e.g. new applications, change in stakeholders relations/influence)

Key drivers or triggers

Provide up to 2 possible drivers or triggers of HIGH importance. Click on HELP to see examples:
please describe
Driver / Trigger 1
please describe
Driver / Trigger 2
Social Education
Technological/Scientific New technologies
Economic Cheep applications
Environmental Environment protection Saving of energy
Values/Ethical/Cultural Social inclusion

Potential impacts (risks & opportunities)

Timeframe options
Risks Opportunities
short term
(1 to 5 years after the Wild Card manifests)
Exclusion of digitally illiterate
medium term
(5 to 10 years after the Wild Card manifests)
Loose of social intaraction

Potential stakeholders' actions

it occurs
it occurs
Policy actors (at the international, European and national levels) Copyright law revision
Business actors (incl. SMEs) Development of cheep technologies
Non-for-profit organisations (e.g. NGOs, political parties, social movements, voluntary associations) Social inclusion maintenance
Media Education Education

Relevance for Grand Challenges

where? please justify:
particularly relevant Europe world
Ageing and other demographic tensions Generational inclusion
Social exclusion & poverty Exclusion of digitally illiterate
Social cohesion and diversity Suppor of social inclusion
Energy security/dynamics Saving of energy
Globalization vs. localization Support of globalisation
Innovation dynamics Education enrichment
Sustainability and climate change Environment conservatin

Relevance for thematic research areas

please justify:
particularly relevant
ICT - Information & communication technologies
Environment (including Climate Change)
Transport (including aeronautics) No need to travel so much
Social Sciences and Humanities Social inxlusion / exclusion
Research infrastructures Enrichment of communication
International S&T Cooperation Enrichment of communication

Pan-European strategies potentially helping to deal with the wild card

please justify:
particularly relevant
Developing and funding world-class research infrastructures Higher bandwidth development
Facilitating and promoting knowledge sharing and transfer Increase of cooperation communication

 Features of a research-friendly ecology contributing to deal with the wild card

For further information about 'research-friendly strategies' click here

please justify:
particularly relevant
Strengthening the actors in the research-friendly ecology
(i.e. Research funding organisations, universities, businesses, Research and Technology Organisations, Researchers and Citizens)
Addressing cohesion through a localised articulation between supply and demand
(e.g. making research institutions more engaged with their own context and local users; reinforcing knowledge flows into and out of regions; etc.