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Mapping Weak Signals

Inspired by: FP7 » Social TV offers a new interactive viewing experience

version: 6 / updated: 2011-04-20
id: #1717 / version id: #1053
mode: VIEW

Originally submitted by: Anthony Walker
List of all contributors by versions (mouse over)
Last changed by: Rafael Popper
WI-WE status:

Source of inspiration

European Commission Framework Programme for RTD (FP7)

Theme/activity of inspiration

CAPACITIES: Science and society

Sub-theme/area of inspiration

Science and society communicate

Optional reference/s to FP7 project/s

Use the following format: Project Acronym (Project Reference No.). Use commas if more than one project is associated to this Wild Card, for example: ALFA-BIRD (213266), SAFAR (213374), LAPCAT-II (211485)

Signal's headline

(max. 9 words)
Social TV offers a new interactive viewing experience

Signal's description

(approx. 150 words)
Please describe the Weak Signal (approx. 150 words)
People are combining their social networks with TV to comment on live events (such as Oscars, Olympics etc). Further research is ongoing into combining the active experience of social networks with the passive experience of TV viewing. Where does this stop? As society demands a more 'hands on approach in visual entertainment until we have voting on trials, reality tv crime, voting for life? So what about the quest for more interaction?


Social netwroks, social TV, Society demand, visual entertainment, reality tv, new viewing experience, interaction


(max. 250 characters)
People are combining their social networks with TV to comment on live events (such as Oscars, Olympics etc). Further research is ongoing into combining the active experience of social networks with the passive experience of TV viewing.

Signal's first apperance


Signal's potential evolution

It could lead to...
issue type of issue/development potential impact on society timeframe for the issue to become at least 50% probable
#1 TV adversely affecting and influencing people's lives. Society desensitised to violence etc.. Addiction to tv diminishes traditional social interaction. European languages become obsolete. continuation
very harmful
#2 Increased appetite for escalation of ‘thrills’ and what is reasonably accepted. Step change in vocabulary – incoherent language created (historical data and knowledge becomes inaccessible). Virtual worlds become more dominant than real world. Where does it stop? Remote jury? Open to abuse? Quest for more thrill? new/emerging
very harmful
#3 Decline in communications skills. re-emerging
mainly harmful
#4 Traditional social interaction diminishes. discontinuation
mainly harmful


please specify
please select
Level 2: important for a particular world region Richer countries with access to technologies for all

Filters preventing the signal's monitoring

information/communicational filters (media/editorial interests, language, reasoning)
economic filters (business/market interests)
social filters (class, status, education level)

Comments on selection:

Media is the root and pervasive nature stops questioning of validity. Commercial interest obscure the facts as TV is influced by advertising revenue and companies want to sell technological products and services. Peer pressure.

Key driving forces of this signal

Please use these boxes to provide up to 2 drivers of HIGH importance. Click on HELP to see examples:
Driver 1 Driver 2
Social Peer pressure
Technological/Scientific Advances in interactive possibilities
Economic Affordability of products and services

Major risks & opportunities associated to the signal

Please choose the most appropriate timeframe option(s) to which you would like to provide inputs.
Risks Opportunities
before 2015 Dumbing down effect. Pointless waste of leisure overtaking people's lives. Economic gain
between 2015-2025 Lower productivity. Health issues due to passive passtimes rather than sport etc

Potential stakeholders' actions

short-term actions
(after 2015)
Policy actors (at the international, European and national levels) Regulate the media
Business actors (incl. SMEs) Make money
Academic/Research sector Make advances
Media Self regulate against detrimental trends
General public Play sport and engage in other productive activities

Signal's relevance for European Grand Challenges

where? please justify:
particularly relevant Europe world
Behavioural change Detrimental behaviour
Diseases, health and well-being Couch potato
Food security and diet Obesity

Signal's relevance for future R&D and STI policies

Note: RTD = research and technology development; STI = science, technology and innovation
Responsibility to societal needs. Policy developments to control. Research required to ensure security of systems