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Progress: 72.30%   WWI-WE Version: 12
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Mapping Weak Signals

Inspired by: FP7 » Holistic Innovation – Fusion of Product and Service Innovations

version: 12 / updated: 2012-12-13
id: #1947 / version id: #941
mode: VIEW

Originally submitted by: Vanessa Watkins
List of all contributors by versions (mouse over)
Last changed by: Boris Yarmakhov
WI-WE status:

Source of inspiration

European Commission Framework Programme for RTD (FP7)

Theme/activity of inspiration

Theme 8 - Socio-economic Sciences and the Humanities

Sub-theme/area of inspiration

Blue Sky Research on emerging issues and other research economies

Optional reference/s to FP7 project/s

Use the following format: Project Acronym (Project Reference No.). Use commas if more than one project is associated to this Wild Card, for example: ALFA-BIRD (213266), SAFAR (213374), LAPCAT-II (211485)
Source: INFU (225229) - http://www.innovation-futures.org/ SHELTON, R., (2009), Integrating Product and Service Innovation: Industry leaders complement their product offerings with service innovations to boost overall customer value, in: Research Technology Management, Issue May - June 2009, p. 38 - 44

Signal's headline

(max. 9 words)
Holistic Innovation – Fusion of Product and Service Innovations

Signal's description

(approx. 150 words)
Please describe the Weak Signal (approx. 150 words)
The successful creation of innovations is considered to be one of the key factors for companies to generate sustainable competitive advantages and corporate growth. But the exclusive focus on creating smashing new product innovations barely accounts for achieving these economic targets. Therefore more and more companies seek for new ways to enlarge the customer value and the related product success by enhancing products with suitable service innovations. The classic example is Apple´s iPod and the integration of comprehensive service offers by iTunes.


Innovation, service oriented economy, research and development


(max. 250 characters)
Growing number of businesses exploiting new ways to enlarge the customer value and the related product success by enhancing products with suitable service innovations (e.g. Apple's iPod and the integration of comprehensive service offers by iTunes).

Signal's first apperance


Signal's potential evolution

It could lead to...
issue type of issue/development potential impact on society timeframe for the issue to become at least 50% probable
#1 Change in current innovation patterns new/emerging


please specify
please select
Level 2: important for a particular world region Industrialized Countries

Key driving forces of this signal

Please use these boxes to provide up to 2 drivers of HIGH importance. Click on HELP to see examples:
Driver 1 Driver 2
Social Time is becoming a scare good for more and more people. Seeking for more quality of life they increasingly turn to services, which offer support in handling everyday life. Holistic solutions, integrating products and service innovation, reduce complexity and therefore can help saving time.
Economic The growing competitive pressure, particularly in the consumer goods industry has increased the overall quality standards. Products become less and less distinguishable. With the offer of service innovations and fascinating worlds of experience companies hope to set themselves apart from their competitors.

Potential stakeholders' actions

short-term actions
(after 2015)
Business actors (incl. SMEs) The complementation of product innovations with service innovations is increasingly gaining importance due to factors of differentiation and customer demands. In order to develop successful holistic concepts, companies might have to optimise and eventually rethink their ways of creating innovations, in particular concerning the integral organisation of product and service development departments.

Signal's relevance for European Grand Challenges

where? please justify:
particularly relevant Europe world
Economic prosperity/dynamics
Innovation dynamics

Signal's relevance for thematic research areas

please justify:
particularly relevant
ICT - Information & communication technologies
Science in society